Paul, a 'Recovered Addict' in his late teens, experienced severe anxiety and depression in 2018 due to work-related stress. In 2019, Paul sought to end his life, which marked the beginning of the 'cult(ure) of ehnoo', wherein he emphasises the effects the lack of collaboration among neurology, biology, psychology, and medicine have on addressing the confusion in what he calls the 'Market for Madness'. By delving into affective neuroscience, psychology, and physiology, Paul eloquently outlines the obstacles hindering individuals from realising their full potential, paving the way for a more fulfilling life. Ultimately, Paul stresses that each individual is a 'wonder of nature', capable of profound and beautiful experiences that may have, in the past, seemed impossible and out of reach.